ANCESTRAL BEAUTY RITUALS
Our products are all inspired by ancient beauty traditions native to the region. Combining years of scientific research with Aromatherapy, we give you Morocco's best kept beauty secrets, in an elevated and therapeutic skincare range that does wonders for both the skin and the mind.
MINIMAL, EFFECTIVE and LUXURIOUS
Sometimes less is more. We believe in quality over quantity, and that is manifested in formulations that are almost 100% active ingredients. We avoid long lists of ingredients and do not use fillers, resulting in formulas that are pure, highly concentrated, and effective.
ETHICAL AND SUSTAINABLE
Cultural and environmental sustainability are at the core of everything we do. Our ingredients are sourced by local communities and certified by ECOCERT. Our outer packaging is made from recycled material, and our bottles are made from high-quality recyclable glass sourced from Spain and Italy.
GIVING BACK TO THE COMMUNITY
We are serious about cultural sustainability. Every ingredient that goes into our range is grown by co-operatives and produced by local communities. Every sale contributes to the livelihood and economic independence of both the Women and Men of the region. In addition to our fair trade policies, we also donate a percentage of our revenue to local outreach programs.
MIND BODY BEAUTY
While we are a skincare brand, we see our products as a medium for channeling inner beauty and heightening awareness of the self. Our products encourage beauty routines that are aimed at growing awareness, mindfulness and appreciation of your mind, body and spirit.