Sometimes less is more. We believe in quality over quantity, and that is manifested in formulations that are almost 100% active ingredients. We avoid long lists of ingredients and do not use fillers, resulting in formulas that are pure, highly concentrated, and effective.

We are serious about cultural sustainability. Every ingredient that goes into our range is grown by co-operatives and produced by local communities. Every sale contributes to the livelihood and economic independence of both the Women and Men of the region. In addition to our fair trade policies, we also donate a percentage of our revenue to local outreach programs.

What’s in a name? Ours had to represent both our values as a brand, and the Moroccan heritage we aim to bring to you. So, when we stumbled upon the Berber word INKA, pronounced /inqe/ and meaning ‘clean’, we knew it was a perfect match!