Meet the Founder


Portrait photo of the founder, Hourea.

Hi everyone 👋🏼 my name is Hourea, and I am the founder of INKA.

I’m usually quite a private person but I wanted to take the opportunity here to tell you a little about myself and why I started INKA. Here we go.. I live in London now but I am from Marrakech. I grew up in the splendour of its colours, flavours, warmth of its people and have always been inspired by Morocco’s traditions and crafts.

I started INKA in a desire to share with you the beauty traditions which have been used and practiced by the women of Morocco for centuries. In a way, I was growing increasingly frustrated by the many foreign beauty brands that use the term ´Moroccan’ as a marketing tool without honouring the authenticity of the ingredients nor the culture.. nor giving back to the local communities! So, with the help of my sisters, I set off on a mission to create a truly Moroccan skincare brand. One that would be founded by Moroccans, ethically made in Morocco, and using only the finest ingredients of the land, sourced by local producers and cooperatives.

It’s been just over a year now, and what a journey it has been! I am forever grateful and ever so excited for what is yet to come!

For any questions, queries.. or just a chat, feel free to email or DM us. It will be my sisters and I getting back to you.

Hourea xx

View original post on Instagram here